Turner Bikes

Analog Soul, Titanium Heart

This 15-second brand spot pairs Turner's titanium craftsmanship with rich, film-like visuals that stand out from typical riding videos. Quick cuts and action create an impact and shows these bikes are about the ride and adventure.

I went with an intentional analog texture that creates a contrast against the ti frames – suggesting that while Turner bikes deliver performance, they connect riders to that riding experience we all want.

The ad closes with a clean 3-second logo hold that lets the Turner brand sink in.