Simple. Different. Beautiful.
A note from Cassette Creative owner, Tim VanGilder:
I was the in-house art director for crankbrothers for nearly 12 years. My time there was amazing - we were one of the most desired and appreciated brands in cycling. While there, I got to shape the visual direction of the brand and handled everything - all print material, packaging, photo direction, web and digital design, trade show displays, product graphics, and every jpeg in between.
It's simply impossible to show on one web page the depth of work created during that time. However it's safe to say that if you've ever seen anything from crankbrothers during the era when they were at their best, then you've seen my work.
All design and art direction from 2004 through 2015.
Web and digital
Photography and photo illustration